All experienced SEO specialists and website owners know that on-page SEO is not only about including some keywords in the content. Keywords are of primary importance, but optimizing the on-page SEO of a website includes more things as well. If you want to results on your search rank tracker, focus on these on-page SEO factors.

URL Of The Page

Search engines use the URL or address of the page (among other things) to understand what the page is about. If the search engine finds it relevant to the query, it will show that page. So, the URL should have keywords, it should be short and readable.

  • Example/healthy-food-for-cats
  • Example/blog-detail-41

We have listed two URLs. The first one has the title of the page as its URL or has some phrases that describe the page. The second URL doesn’t show any relevance to the content it has. This makes the job of search engine crawlers a tad bit difficult, which leads to a lower ranking.

Title Tags

A title tag is the title of the page. This is the first thing most people read when viewing search results. Your content’s title should describe the page along with having the right keywords for boosting the probability of ranking.

The common rule is that a title tag should not be more than 60 characters else Google will show only the 60 characters or so and shows ellipses (…) in place of the remaining characters. But given the various types of devices and browsers, to avoid the shortening of your title, keep the title tags’ length to 50-55 characters.

Meta Description

It is the brief summary or description of the page which is visible under the title in search results. It also influences whether users click on the link or not, so including keywords wisely is suggested. Meta description’s length should be less than 160 characters, but to be on the safe side, keep it between 120-150 characters. To get ideas, look at the meta descriptions of your competitors and improve from there.


Headings tell the search engine the structure of a web page. There are 6 heading tags from H1 to H6. The emphasis and big size start from H1 and goes shorter with each number.

Everyone uses their main keyword in the H1, which is an excellent practice, but the H2 and H3 headings are usually ignored. You should tap their power as well and craft the H2 and H3 tags to show the content of the page and also smartly include keywords to improve your search engine ranking.

Rich Content

The biggest part of a page is the content. It can be blog content, service page content, or description of products. It’s a no-brainer to include keywords in the content, but they should be forced into the content. The content should be deep and provide answers to the questions.

Furthermore, the content must be easy to read and should have short sentences. This mean, no run-ons. Plus, use descriptive words (targeted keywords) instead of pronouns.

Internal Linking

Internal links are your own website’s links used inside the content of your web page. Internal linking is beneficial because you can link the readers to your own content that’s helpful or get them to a product or service page for purchase. Other than that, search engine crawlers also like internal linking if not overdone.

For correct internal linking, the anchor text should have descriptive keywords or semantic terms. Don’t use general call-to-actions like “click here” as anchor text.

Images With Descriptive Alt Text

Images improve your content and everyone uses them. But some ignore the important rules of using images on your pages.

The image should be original. If you can’t have original images, choose stock images from stock image websites. Keep in mind that websites with original images rank higher than websites with stock images.

Describing your image is also important which is called Alt Text of an image. It’s a simple, literal, description of the image for search engines.


The list of important on-page SEO factors is long, but the above are the most important factors. SEO requires patience and persistence. Keep implementing new strategies and monitoring your website with a rank tracker tool. Moreover, bear in mind that you should also focus on off-page SEO as well for better results.