Ways to expand your event rentals business

Indeed, running an events rental Company sounds fun. However, the truth is that it is not all rainbows and sunshine. In fact, chances are that you are going to have both good and bad times. The event management and rentals company is one of those ventures that offer you that chance to be diverse and creative. After all, that is how you are going to get great feedback. And how will you manage all the reviews and feedback that you are getting? You will do that with the help of a customer review software. This is not all though, there are a number of other technicalities that you need to remember.

Expanding your event rentals business

In this article, we put together all the things that you should know to make your events company a big success. These include:

Learn about the needs of your customers

If you order a rental fleet for your business without looking at the demand of your customers, you will end up in a slump. So, take a few steps back and consider your niche before starting out.

With that, try to network with the customers. In this regard, you can g o around and ask them about the type of events and parties that they want to host. With that, also ask them the kind of things that they want. Later on, you can morph the offerings based on the orders, of course. But to start out, you need to arrange all the essentials first.

Increase the online presence

Nowadays, people tend to search for everything on the internet. So, you really need to spice up your internet marketing game. Without a proper marketing structure and strategy, your company is not likely to go very far.

So make sure that you have a solid strategy for social media. This is important if you want to market yourself properly and want to increase your customer base.

With that, an online presence will also reflect your activity. More online presence simply shows that your company is more active and more experience. It will also result in a bigger number of reviews, which you can use for your advantage (in case they happen to be positive).

So, make sure that you have a good presence on all major social media channels that suit your theme and needs. Though for starters, Facebook marketing is a good way to go!

Automate the regular practices

Of course, you can keep the track of all your orders via pen and paper. However, that will simply increase your work and will make it harder for you to manage everything. Since your competition is also gaining speed with the use of better technology, we suggest you to do the same.

In case you do note automate the regular tasks, they will take you a lot more time and will give you more pain. Furthermore, that will also give you less time to execute the business tasks that are more important.

One step that you can take is to buy cashier machines, and to build an inventory software. This way, you will be able to keep a track of all the assets that are going in and going out.


Running an event management company is not that hard. However, starters often fail because they are not experienced enough and do not recognize all the technicalities. To start out, buy a review generation software to keep a track of all the reviews. Use this to monitor your performance, and to generate more positive reviews. These are going to boost your business up to the level that you want to take it to.


7 Myths About Event Planning

People usually have this idea that all event planning requires is event rentals and nothing else but that’s just a myth. Here are a few more myths about event planning.

Anyone Can Take On Event Planning

Not everyone can plan and organize an event successfully. It requires some skill and a lot of work. This myth is very common among people which is entirely wrong. Event planning requires creativity and vision among many other skills. A person who has innate knowledge and experience in people management can organize the event and not only that, it also requires accounting and social skills. That’s why it is a degree to make people more professional.

All Events Are Weddings

Event means anything between a wedding and corporate conventions. All of the parties are events and they require a planner to see things through. Wedding planning is a small part of event planning but due to its high profile, it is the first thing that comes to mind when the term “event” is heard. Not all events are weddings and all of them require different strategies to plan.

Event Planning Is Always Fun

Every job is fun if you have the passion but the myth that event planning can always be fun is totally wrong. It is a very big industry and there are many challenges to face when planning an event. You always need to have a backup plan ready to go if something goes wrong. It is also a very stressful work as there are tight deadlines and meetings to attend and also to keep everything in check.

Technology Will Eventually Kill the Event Planning Industry

With technology on the constant rise, there are also Android and iPhone apps within the palm of your hands that can solve your problems of event planning within seconds with their massive calculating powers. One thing that a machine lacks is vision and creativity. No machine can replace that. It will give you backup plans and give you budget options but it won’t be able to connect with you to a level like a human would or give you a personalized touch. So, the future of this industry is in human hands with a little reliability on technology.

Event Planning is a Part-Time Job

It completely depends on the event planner. Some people who are new to the scene tend to take it as a part-time job but some of them put their hours in and take it as a full-time job. Their work is different than a regular 9 to 5 job but they put in their hours into the work for sure. They may even put in more hours than a regular full-time job including going to locations and dealing with event party rentals. Professional full-time event planners are there full time and they are always ready to take on phone calls and unexpected callups at any given time.

Event Planning Is Glamorous

Planning big events like a gala of 500-600 people sure has its perks but not always is the case that event planning is glamorous. It is believed that the food sampling, shopping, and other stuff is all that event planners do completely ruling out the stress of event party rentals and networking. However, even the small events require hard work and determination to pull through. It is not glamorous rather the planner is under stress of making the event go smoothly.

Corporate Events Can’t Be Casual

If you have seen a corporate event, you would think all of these events are that kind of formal, boring, and more about brand advertising that an interesting event. And for most of the part, you are right. Corporate events are a bit dull, but this doesn’t mean that some of them can’t be as casual and cool as going to your friend’s party. And actually most of the modern events are that kind of cool. They are casual and flexible.

There’s a lot that goes into an event. Planners, event party rentals Rockland NY, and managers work days before the event and even when it is over, their job is left as they need to know how the event went for attendees. Also, they may be need follow ups to ensure that the purpose of the event is fulfilled.